The Circle - Dave Eggers

Zitat aus The Circle - Dave Eggers:

But the tools you guys create actually [Comment by me: a social network] manufacture unnaturally extreme social needs. No one needs the level of contact you are purveying. It improves nothing. It's not nourishing. It's like snack food. You know how they engineer this food? They scientifically determine precisely how much salt and fat they need to include to keep you eating. You're not hungry, you don't need the food, it does nothing for you, but you keep eating these empty calories. This is what you're pushing. Same thing. Endless empty calories, but the digital-social equivalent. And you calibrate it so it's equally addictive.


Dazu der passende Link, wie Snack Food optimiert wird, um uns abhängig zu machen von leeren Kalorien. Und genau dieselbe zynische Einstellung haben unsere allerliebsten Startup-Superstars auch: optimiert das Produkt, auf dass unsere User abhängig werden - und sie immer mehr unserer leeren digital-sozialen Kalorien haben wollen!