In Afrika gibt's nur einen Baum?

Sehr viele Bücher über Afrika, so liest man bei, benutzen ein und denselben Baum fürs Cover-Bild.

“But right now, we’re in the age of the tree,” [Peter Mendelsund, associate art director of Knopf, a gifted cover designer, and the author of a forthcoming book on the complex alliances between image and text] says. “For that vast continent, in all its diversity, you get that one fucking tree.”

Als Grund sieht man Ignoranz und - bei Editoren von Büchern doch verwunderlich - seichte Bildung an. 

Mendelsund suggests that designers should start by initiating conversations with editors about what makes a book unique, so that they have something to respond to visually.


>> The reason every book about Africa has the same cover